Christine Iso November Newsletter

Christine Iso November Newsletter


Hi there!

As we move into the holiday season, the lack of available homes for sale continues. The low housing supply has caused homes throughout the country to appreciate at a much faster rate than what we’ve experienced historically.

This lack of homes for sale is creating a challenge for buyers but there is a huge opportunity for sellers as low supply is driving up home values. According to CoreLogic, the average home has appreciated by more than $50,000 over the past year. And for many homeowners, that’s opening new doors as they re-think their needs and use their equity to move up or downsize.

Take advantage of today’s SPOOKY sellers market because there’s never been a better time to sell! My Marketing, FREE STAGING and Negotiation skills will get you top dollar for your home.

If you, or anyone you know, is in the market to buy, sell or invest, It would be my pleasure to assist you in a successful closing. After all, we wouldn’t be in business without your support and trust in the ISO TEAM. We’re very grateful, loyal to our clients, and promise to do our BEST during and long after each transaction!

Hope to speak with you soon, if you have any real estate questions, you can trust your #1 resource!

At the end of August this year, I asked my daughter, Julie if she knew any real estate agents. She recommended Christine Iso. When Chris, Julie and I got together, I thought my experience buying and selling about ten homes over the years made me an “expert”. I was so wrong! Chris introduced me to her “Process” of Staging, Marketing and Selling my home for the maximum amount of money possible. First, you have to understand, Chris is no ordinary agent. Chris is a Force of Nature! I mean, once you sign on with Chris, you need to hold on because she does everything at “Warp Speed!” An hour after I signed a contract, Chris was giving me instructions about how to “De-clutter” my condo by putting all my “Extra” furniture in my garage. Two days later, Chris and her staff came to my condo and “Staged it” by bringing in all kinds of flowers, plants, rugs, pillows, towels, paintings and bed linens, etc. Chris used these items to transform my condo into a really chill place. Chris and her staff then shot videos including some very cool “drone” shots and photos in order to develop all the materials to “market” my condo. She also created a website to show off my condo. The results prove Chris’s plan works. I had only one Open House and thanks to Chris’s Marketing Plan including a video tour, stunning photos and a 360 degree look at each room along with strategic mailings, attracted over 100 people! There were people queued up around the building waiting to get a look at my condo! It was unbelievable! Immediately after the Open House, I got four offers, all over the asking price. After two days, I had twelve offers! Again, all above my 450K asking price! Chris set a deadline for offers and we ended up with 26 offers, all over my asking price! The bottom line is: I was prepared to accept an offer at or hopefully a little above my asking price. Chris’s Marketing Process and some clever contract contingencies to protect me, coupled with Chris’s very savvy negotiating skills, all added up to me accepting an offer more than $100,000 above my asking price! I am so thankful to Chris and her team for helping me to sell my condo for more than I ever would have dreamed was possible.

-Jim McLaughlin., Seller

Mortgage rates continued to rise this week due to the trajectory of both the economy and the pandemic. Even as the availability of existing homes is improving, prices remain high due to homebuyer demand and limitations on housing starts and permits resulting from the ongoing labor and material shortages. Despite these countervailing forces, we expect the housing market to remain strong as we head into the end of the year.

Fall Maintenance Tips for Your California Home

Roof & Gutters

  • Check for and repair broken or missing shingles. November marks the beginning of Southern California’s rainy season. Make sure your roof is ready by inspecting for and replacing broken or missing shingles.
  • Clean gutters and downspouts. Throughout fall, clean your gutters and downspouts of leaves and other debris. This will keep water from collecting on your roof and prevent wood rot and other damage to your home.
  • Make sure water drains away from your home. The area around your home should be graded away from your house. Downspouts should transport runoff at least 3 to 4 feet from foundation. Improper drainage causes costly foundation problems.

Windows & Doors

  • Seal around windows and doors. Make sure you are keeping your heated air inside this winter by caulking around windows and checking the weather stripping around exterior doors.
  • Clean windows. Cleaning your windows is easier when the weather isn’t too cold or too hot. Cleaner windows let more natural heat from the sun enter your rooms.
  • Open curtains and shades. Opening your curtains and shades during the day allows more sunlight into your home and more natural heat. This can help reduce your winter heating bill. But remember to close them again at night to keep the heat inside.

Heating System

  • Change your furnace filter. This should be a regular occurrence for your heating and cooling systems. Check and replace your filter about every month. A dirty filter will cause undue stress on your heating system.
  • Schedule an annual furnace tune-up. Your heating system has been taking the summer off. Before it’s thrust into action again this winter, get an annual tune-up from a trusted professional. Regular maintenance will prolong the life of your furnace and prevent costly repairs.
  • Consider a programmable thermostat. Programmable thermostats allow you the ability to set your heater to turn on only when you need it.


  • Make sure your trees are healthy. Trim your trees before the winter storms to help prevent trees from falling or shedding limbs from high winds. A tree that hasn’t been trimmed in awhile can cause serious property damage during storms.
  • Give your plants mulch. Keep your flowers, bushes and shrubs healthy and warm this winter by applying a thin layer of mulch around the base of the plants.
  • Plant your winter lawn. If you are going to be planting your winter lawn this year, now is the time to do so. The lawn must be established before the weather becomes too cold.

Christine Iso Investment Specialist

Keller Williams Realty – Encino Sherman Oaks

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